I have a kind of ‘love / hate’ relationship with Amazon. I love the convenience, range of products and fast delivery when shopping on Amazon. But as a small, retail focused business, I really worry that their growing dominance is creating an online monopoly that is crushing competition, stifling innovation and ultimately leaving consumers with less choice. It’s not that […]
What do we mean by ‘Competitor Pricing Strategy’ ?
A competitor pricing strategy is one that takes into consideration the prices your competitors are charging for the same or similar products. If you’re selling ‘commodity’, branded products, widely available from other retailers, then you have to take into consideration your competitor prices when setting your own. Also known as market pricing, […]
We’ve been tracking prices on Google Shopping for a long time and have seen it grow to become an increasingly important source of traffic and sales for our clients. But mastering Goggle Shopping campaigns requires more than just a few minutes each day adjusting bids and product feeds. Creating a winning Google Shopping strategy requires a solid understanding of how […]
Amazon prices are perceived as competitive but consumers still price compare across other retailers.
CPC Strategy surveyed 1500 men and women in the U.S. about their Amazon shopping habits and the results not suprisingly, show price and delivery as the key criteria in the buying decision.
The reports’ introduction quotes some interesting Amazon statistics on its’ size and dominance of U.S retail channels.
Do you have a seasonal price strategy for Christmas?
There were some interesting consumer shopping predictions highlighted in the “Adobe Digital Index 2015 Holiday Shopping Predictions”, that might help you determine your price strategy for the important Christmas selling period. The report revealed that between now and end of the year, shoppers in the UK are expected to spend a whopping £18 […]
Is Sainsbury’s pricing strategy working ? 2nd Quarter Trading Figures Up 0.3%
Finally there has been some good news for Sainsbury’s, The supermarket recently released its 2nd quarter trading figures which showed a 0.3% increase in total retail sales which it attributes partly to its pricing strategy.
Last September, Sainsbury’s decided to make a number of big changes after feeling […]
Dynamic pricing is not a new strategy but, recently transportation company Uber have been criticised for its use of this pricing process. Many would describe the use of this strategy as greedy but, Uber have defended its use and have explained that they only implement this strategy in order to keep its customers happy.
The criticism hit an all-time high three […]
Are consumers becoming less satisfield with customer service or are we simply becoming less tolerant and more demanding ?
The Institute of Customer Service (yes really!) has recently released its latest update on the levels of customer satisfaction in the UK. On the face of it it, it appears to show that overall satisfaction seems to have stabilised following two years […]
A good starting point for us would be The Oxford English dictionary definition of (Price) Intelligence, which is “the ability to acquire and apply knowledge and skills”.
Extending this definition to pricing begins to provide us with a more specific understanding of price intelligence as being,
“The gathering of market prices to provide visibility and understanding of competitor price positioning, allowing companies […]