A recent America study suggests that `Price’ is the deciding factor that can influence online purchases. The findings come from the 2016 BigCommerce State of Omnichannel Retail Study.

Most important factors that influence online purchases

While Price is still a major influencer the survey found shipping cost and speed (80%), and discount offers (71%) as highly influential in the decision process.

Interestingly the least-influential factors include advertising and recommendations from social media.

Of the 1000 people surveyed 80% of the respondents to the BigCommerce survey say they buy online at least once a month; 70% of respondents to the Internet Retailer survey said the same, and 64% reported shopping online more frequently now than three years ago.